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On the 26th of November, Danish-Swedish multinational food group Arla (maker of well-known brands like Lurpak butter and Castello cheeses) chirpily dropped a bombshell on British consumers. They were going to be partnering with three of the largest grocery store chains in the United Kingdom for a climate cult-inspired experiment. British consumers of dairy who purchased products in their markets would be the guinea pigs.
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WHAT FUN, RIGHT?!
These lucky shoppers would be helping the world experience 27% less methane-laden cow farts, all thanks to the perfectly safe addition of a little bit of something called ‘Bovaer’ to the moo-cow feed.
As my sciencey girlfriend Leslie Eastman explains, methane from cow farts is the least of the world’s problems. It kind of takes care of itself – another of nature’s wonders if you just leave it alone.
Methane from livestock is part of the biogenic carbon cycle, a natural process that recycles carbon between the atmosphere, plants, and animals.
Plants absorb the life-essential gas carbon dioxide (CO2) from the atmosphere through photosynthesis, converting it into carbohydrates like cellulose. Cattle and other ruminants consume these plants, digesting the cellulose through fermentation within their digestive tracts. Cattle burp methane (or release it as flatulence), releasing the carbon back into the atmosphere.
After about 12 years, this methane breaks down and converts back to CO2. Plants then reabsorb this CO2, restarting the cycle.
No doubt cultists believe climate skeptics ought to be guilt-ridden and should probably drink twice as much of the new and improved moo-juice.
Did we tell you Bovaer’s perfectly safe?
IT’S PERFECTLY SAFE
And totally amazing.
We have just announced a new project with @Morrisons, @Tesco and @AldiUK to trial the use of feed additive, Bovaer® on ~30 Arla farms. Bovaer® can reduce emissions from cows by 27%, and this represents an amazing chance to reduce emissions on farm. #agriculture #climate pic.twitter.com/XaGmopwVJg
— Arla Foods UK (@ArlaFoodsUK) November 26, 2024
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Don’t miss your chance to ingest some and save Gaia today!
As appealing as that pitch was in the NetZero crazy UK, it went over with a thud.
Nobody likes having something sprung on them, especially not in these post-jab days. Particularly when it has a friendly-sounding pharmaceutical name that indicates a foreign substance chemically jacking with one of the most beloved creatures in Western civilization – the cow – and the bounty of delicious goodness a cow produces.
When alarmed consumers asked what is ‘Bovaer,’ and started getting that first hint of the make-up and properties of the compound 3-nitrooxypropanol, suspicions flared like nostrils in a dairy barn.
Interestingly, there’s some confusion about whether its a drug or “food addictive”. As investigative journalist @sonia_elijah noted, the FDA classifies Bovaer as a drug because it alters an animal’s bodily functions. pic.twitter.com/VjR0uInEgj
— The Stark Naked Brief. (@StarkNakedBrief) December 7, 2024
Within days, a swiftly building public consensus seemed to be that this was neither necessary nor a good thing. Perhaps the approach should have been worked out more, as the data on the additive seemed lacking in specific regard to the situation, but the plain fact is that not a soul, but cultists and politicians wanted it.
…According to dsm-firmenich, Bovaer has been subject to “100-plus on-farms trials in 20-plus countries and more than 70 peer-reviewed scientific studies”. It was licensed for use by the EU in early 2022, and by the USA’s FDA in May this year. And it works by suppressing the production of the enzymes in the cow’s digestive system that help to produce methane.
The internet’s many and able sceptics were quick to wonder out loud what the ingredients of this additive – silicon dioxide, propylene glycol, and 3-nitrooxypropanol – are, and what effects they have on cows, and potentially our own bodies. The later component, known as ‘3-NOP’, turns out to affect the development of male reproductive organs of rats in experiments using relatively high doses compared to the recommended usage.
This effect seems not to have troubled regulators, who have since authorised its use. So it must be assumed that they deem it safe. However, the word ‘safe’ in the context of interventions that are intended to serve the greater good has become much weaker in recent years, along side its sister term, ‘effective’. Effective it may well be. But many do not think the risk of this having effects on humans has been excluded.
…What is the benefit achieved by preventing cow burps? Some claim that it will help save the planet. But that claim seems far-fetched when we consider the counter claims that the world does not need saving anyway, that methane’s mode of action in the atmosphere is not well understood and has been overstated, that the atmosphere may already be saturated by methane, and that the action of hooves on the surface of the planet may well aid in the sequestration of greenhouse gases. We might therefore want to consider whether banning the burps of bullocks is worth risking our bollocks. Do we even need safety data to dissuade us from this pointless intervention? Even if we trusted the agencies responsible for ensuring the safety of foods and food technologies, are there sufficient benefits to offset the possibility that they have made an error? No, because there are no benefits to this product. In other words, Bovaer meets political ‘needs’. It’s a food additive that ticks policy boxes.
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The backlash has been swift and brutal. UK citizens – plus Australians who have found themselves with this dumped suddenly in their laps, as well – have called for a boycott of Arla products and are mercilessly hounding the chains who bought into this.
Being concerned immediately earned those who question the wisdom and safety of the additive a “conspiracy theorist” moniker as well as the prized “spreader of misinformation” ribbon.
…But supermarkets are being threatened with a boycott amid concerns over the use of additives in food production.
There is no suggestion that the additive is not safe for consumers. The UK’s Food Standard Agency has approved it for use.
And Arla has fired back at what it labelled as ‘completely false’ ‘misinformation’ around the additive on social media – particularly confusion between Bovaer and the Rumin 8 company that had benefited from Gates’ investment.
Umbrage from the Left and true believers always takes a nasty turn, too. Instead of a measured, “You’re perfectly within your rights to have and express concerns. Let’s see what we can do to allay them,” those wrapped in Green fever dreams immediately default to absolutes and name-calling. Climate fascist Bill Gates did so last year:
…Gates said in 2023 that action had to be taken to combat methane emissions in cattle.
‘You can either fix the cows to stop them doing that or you can make beef without the cow,‘ he told the Sydney-based Low Institute think tank.
‘Both of those will be pursued to see which one can lead to the best product in terms of taste, health and cost.’
He has previously advocated for alternatives to beef and other animal products as part of his push to reduce environmental impacts of meat production.
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(Grrrrr if only this wasn’t a family site…oh, man.)
Fortunately, there is still a bit of spine left in the wobbly Weebles the British public has become, and they have decided they are not buying the Bovaer.
It’s a shame as we used both Cravendale and Lurpak, but that stopped yesterday. I completely agree – I am not an experiment, and the chemical alteration of a cows digestion is simply wrong.
— stig 🏴🇬🇧🇮🇱🇺🇲 (@DavidStieg93133) December 2, 2024
There’s a distinct Bud Light stench about the shelves where Arla products languish for lack of purchase.
🚨My local @Morrisons all the @ArlaFoodsUK milk is wasting away on the shelves whilst Bovaer free brands are sold out. I guess you go woke, you go broke! The people have spoken and they don’t want #Bovaer #BovaerBoycott pic.twitter.com/kndMp4OS8V
— Rev’d Brett Murphy ✝️ 🙏 🇬🇧 (@RevdBrettMurphy) December 11, 2024
It’s almost two weeks later, and they can’t give Arla products away.
It’s almost as if the arrogant elitists (I am not in any way, shape, or form kidding about that – they have a ‘roadmap’) at Arla graduated from the same marketing schools as our own woke finger-on-the-comsumer-pulse geniuses.
The frightening thing is that nobody at @ArlaFoodsUK seemed to realise what a marketing disaster this would be.
Just thought they could do whatever they wanted under cover of ‘Saving the Planet’
And that we obedient sheep would follow along
News!
That doesn’t work anymore https://t.co/qwU2BCvU3u
— Latimer Alder (@latimeralder) December 9, 2024
In response and self-preservation, an absolute ton of UK dairies are touting their bovine Bovaer-free status online (lots of lovely moo cow pictures). What a smart thing to do in light of the uproar. Get out in front of it before these religious renegades take your whole industry down.
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Activists are encouraging people to buy organic if they’re not sure about the dairy options they have. As far as that goes, the problem with the additive is it goes into feed, not into the milk, so it will not be listed on a cartoon as an ingredient, in the same way you don’t see ‘grass’ or ‘grain’ on the cartoon or butter label. Unless you have a dairy’s word they don’t use it or it’s an organic product (the certification process excludes such a thing qualifying), you won’t know.
An important message from the Soil Association.#Bovaer pic.twitter.com/TyVS1pKm5f
— No Farmers, No Food (@NoFarmsNoFoods) December 6, 2024
What did the new Labour government have to say about this popular uprising against a pharmaceutical solution to one of their favorite targets? Listening to their citizens at long last, are they?
THIS LUDDITE UPRISING MUST BE CRUSHED BECAUSE BOVAER IS TOTES AMAZING AND PERFECTLY SAFE
Yeah. They went there..
All ‘suitable’ British cattle will be given methane-reducing chemical Bovaer or Bovaer-like products by law by 2030, under controversial Government plans.
A Department for Environment Food and Rural Affairs (DEFRA) document that details the plan to mandate the use of ‘methane-suppressing feed products’ in English cattle has sparked concern on social media — due to claims the substance can leach into dairy, causing health problems.
It comes after furious Brits have vowed to boycott more than a dozen makers of dairy products including Lurpak, over fears they are allegedly ‘contaminated’ with the additive, which has been questionably linked to cancer.
However, the Food Standards Agency (FSA) on its website says: The FSA safety assessment concluded there are no safety concerns when Bovaer is used at the correct dosage. It does not cause cancer (it is not carcinogenic or genotoxic and poses no safety concerns to consumers, animals or the environment.
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I’m not sure what the straw will be that finally breaks the patience and stoic acceptance of the British-at-heart people still left in that country.
But I am beginning to believe that Sir Keir Starmer’s infantile, vindictive, fascist administration might be the ones who finally achieve complete separation and lift-off from civilized public behavior by going one brain fart too far.