The Thrill Is Gone: Joy Reid Loses Half Her Audience After Election

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MSNBC’s Joy Reid, one of the most prominent race hustlers in America, has seen a dramatic decline in viewership since the conclusion of the 2024 presidential race, losing almost half her audience.

Reid’s show, “The ReidOut,” plummeted from an average of 1.4 million viewers to 759,000, according to the latest statistics from Nielsen Media Research. This represents a staggering 47 percent decline.

Reid lost even more viewers among the advertiser-coveted demographic ages 25-54, losing a whopping 52% of them, now averaging only 76,000 key demo viewers.

Reid’s MSNBC primetime colleagues have also suffered devastating losses in viewership over the past month. The network’s primetime lineup has lost a whopping 53% in total viewers, averaging at 621,000, and an astonishing 61% of viewers in the key demo, averaging 57,000.

MSNBC’s biggest star, Rachel Maddow, who is only on-air Mondays, went from averaging 2.4 million total viewers leading up to the election to averaging just 1.4 million, a 43% drop. Her viewership drop among viewers in the key demo is more drastic, having lost 56% of them, averaging 103,000. Maddow is MSNBC’s only primetime host to maintain six-digit viewership in the key demo.

Reid isn’t the only MSNBC hack whose viewership has declined. The survey showed Rachel Maddow’s viewers dropped by 43 percent.

There are likely a few reasons for the decline in viewership. For starters, the election is over, which means Reid’s audience might just be less interested in politics now that the Orange Man What Is Bad™ was chosen as the next president. Election fatigue could be setting in for the network’s viewers.

But there is also the fact that Reid behaves as an unhinged, sensationalistic, race-baiting propaganda machine on a nightly basis.

Despite the fact that Vice President Kamala Harris was as exciting a candidate as Ben Stein’s character in “The Wonder Years,” Reid made the delusional claim that Harris ran a “perfect” campaign leading to her ignominious defeat. “Black voters came through for Kamala Harris; white women voters did not,” she said.

Earlier in the campaign, Reid accused Black and Latino men of contributing to a “fascist ground swell” by supporting President-elect Donald Trump instead of the candidate Democrats sought to force on them. “Yes, this race will be far too close…unfortunately, we do have a fascist ground swell in parts of this country, mainly among white men, let’s be clear, but in small pockets among black and brown men too.”

Apparently, there is only so much race-obsessing that an audience can take – even if it is among those who watch MSNBC. Yet, we should not take this as a sign that Reid and her ilk will get the point and learn a lesson. After all, fomenting racial outrage is all these people know how to do, so why give it up when you can still earn a few bucks?

There will always be an audience for folks like Reid because, unfortunately, race sells. Those willing to peddle racial narratives to inflame racial tension will always have jobs. But perhaps one day America will get to the point where professional race hustlers aren’t able to make quite as much income from this particular grift.