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The rats are starting to gnaw on each other at the sinking ship known as MSNBC, a network in turmoil in the weeks after the election.
With ratings careening downward and a bombshell announcement that NBC parent company Comcast is spinning the left-wing propaganda network off instilling a sense of “panic” in staffers, one contributor took a flamethrower to her colleagues and employer.
The Washington Post’s Jen Rubin who frequently appears on MSNBC took a shot at “Morning” Joe Scarborough and his spouse Mika Brzezinski who crawled on their bellies to Mar-a-Lago to “kiss the ring” of President-elect Donald J. Trump, a man who they previously insisted was Hitler.
On the latest edition of her podcast “Jen Rubin’s Green Room,” the neocon columnist accused the couple of “forgetting” that their shrinking audience “despises Trump” who, despite all of the network’s propaganda and lies, mopped the floor with Kamala Harris.
(Video: YouTube)
“What were they thinking? Who do they think their audience was?” Rubin wondered. “Well, perhaps this wasn’t about their audience. Perhaps this was them trying to defend themselves or avoid retribution that they thought was coming their way.”
“But really, these are rich, famous people. What have they got to worry about? It was just an appalling example at how eager so many elites are to fall in line, to curry favor, to deflect attention, to deflect any kind of incoming criticism that might come their way from the White House,” she said, oozing contempt at Joe and Mika like much of the left has after they exposed themselves as hypocrites and phonies for running to suck up to Trump after he won the election.
“So they are getting hammered for it. They are hemorrhaging their audience, and this, of course, only exacerbates the reason and the problem why MSNBC and its other cable networks are being spun off. And that is, cable television is dying,” Rubin declared.
“Most of you probably haven’t watched MSNBC since the election either, and not understanding your audience and continuing to serve up the same chewed-over talking points with the same panels, essentially same program day, after day, after day, hour after hour, is no longer working,” she continued. “So Comcast has said, ‘Fine, spin you off. You guys go fend for yourselves. And the question after the spin-off is completed will be whether that’s a viable business model.”
“Can they afford to pay Rachel Maddow, God bless her, 20 plus million dollars a year?” Rubin asked of the network’s costly conspiracy-mongering star. “Is there advertising to support that? Are there cable fees to support that? We don’t know. We don’t know if MSNBC, a year from now, is gonna exist, or whether it’s gonna be in some slim down fashion.”
That’s the big question. Comcast’s decision to spin off the network shows that the MSNBC brand – with its hatemongering roster of cranks and Deep State operatives – is completely toxic now, and it could signal that the broadcasting giant could be a motivated seller.
One prospective buyer already seems to have expressed interest in picking it up at potentialy fire sale prices.
How much does it cost?
— Elon Musk (@elonmusk) November 22, 2024
“Get rid of the pattern of chewing over the same three or four stories all day long with a shuffling of panelists all parroting back the same line to the host, this is not working. It’s boring. It’s not good TV. They need to do something else, and they should look to models that are successful,” Rubin added, although it may be too late to save the patient.
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