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Runway returns were overshadowed by gender ideology and an altogether “boring” production after Victoria’s Secret ended a six-year hiatus.

Lessons, it appeared, had not been learned by the lingerie brand once renowned for its angels after layoffs, profit losses, and the March 2023 resignation of previous brand CEO Amy Hauk. In an attempt to sell their notion that “Sexiness can be inclusive,” the return of the Victoria’s Secret Fashion Show entrusted iconic supermodels to pick up the slack for men who feel pretty and plus-sized participants.

The former led much of the criticism online as appearances from Alessandra Ambrosio, Tyra Banks, Gigi Hadid, Adriana Lima, and 50-year-old Kate Moss as well as her 22-year-old daughter, Lila, could not distract from the debuts from Valentina Sampaio and Alex Consani — both models born men parading in women’s lingerie.

“The Victoria’s Secret fashion show included 2 men taking the place of women. Kamala and Tim Walz support this insanity of having men invade and take women’s spots,” slammed Libs of TikTok as the account and others were left repulsed by the inclusivity.

While Ashley Graham and Paloma Elsesser represented curvier clientele, the show’s headliner, Cher, captured the woke mindset of the program from New York City while speaking with Entertainment Tonight.

The singer, whose daughter’s adoption of gender ideology had her insisting she was a man, stated that the show’s musical acts were only females even if the models weren’t, “I like that it’s all women. It’s like, if you’re gonna go to something like this, I think that all women can really make a difference.”

One critic of the production reasoned of past appeal to men and women, “The girls were outwardly beautiful to anyone with eyes, BUT it also looked like so much fun. Like an exclusive club full of the prettiest, happiest girls that you want to be a part of.”

“This show felt like the store once they took away the pictures on the wall. Black, sterile, boring. There were no themes. The wings were all recycled… It felt like it was trying so hard to be what ‘women want to see’ by not offending anyone and in the end, didn’t appeal to us the way we wanted.”

Tuesday’s show suggested that little had been learned from what was deemed the “Dumbest. Brand. Strategy. Ever.” In addition to including men in selling their skimpy products, Victoria’s Secret also hired angry feminists like Megan Rapinoe to be brand ambassadors.

“As a gay woman,” the now-former soccer player said to the New York Times, “I think a lot about what we think is sexy, and we are afforded the ability to do that because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated. I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy too.”

While she had argued the traditional marketing approach was “really harmful,” the backlash on social media suggested the same could be said of the company’s treatment of its own brand.

Kevin Haggerty
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