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In modern times, most companies should be assumed woke until proven innocent. No matter how often companies die on the DEI hill, that never seems to steer people back to sanity. However, it didn’t take much warning from the unwoke mob for Jack Daniels to get a reality check.

Jack Daniels has axed its DEI initiatives after backlash warnings from “anti-woke” activist Robby Starbuck.

According to the New York Post:

Spirits giant Brown-Forman Corp. — with a market capitalization of $21.37 billion — is the latest company to scrap its diversity, equity and inclusion program, following Harley-Davidson, Tractor Supply and John Deere.

Major firms that rely heavily on a red state clientele have been caving to boycott pressure from corporate activist Robby Starbuck, who said Jack Daniel’s was next on the list, but that the company reversed its policies before he got the chance to lead a boycott.

“We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose,” Starbuck said on X.

The reason why this is justifiable is because DEI is evil, as it prioritizes skin color over anything else.

Brown-Forman will stop linking bonuses and pay to DEI progress, end its participation in an annual ranking of companies with an LGBTQ-friendly environment and throw out its plans to push for a more diverse group of suppliers, according to a copy of an internal memo posted on X.

It really makes no sense to rank companies based on preferences in the bedroom and it’s about time people stop making that their personality. It’s equally as cringe-worthy as if straight people were to make that their entire persona, no one cares and it has no place in whiskey making.

Target lost $10 billion in market valuation in a 10-day period last year when customers boycotted the company after it launched its Pride collection, which included clothing for children.


Bud Light sales tanked after the beer company launched an ad with transgender social media influencer Dylan Mulvaney last year.

These are not winning business strategies and it’s crazy that huge corporations could not predict that.

If these companies thought what they were doing was morally justifiable then they wouldn’t stop when caught, but even they don’t believe in it and that’s why they don’t want to risk profit over an asinine ideology.



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