McDonald’s Becomes First Corporation in 2025 to Revoke Woke DEI Policies

McDonald’s has announced it will roll back its DEI practices amid a conservative campaign to scrap affirmative action.

The fast-food giant is the latest major corporation to reevaluate its diversity, equity and inclusion practices which enforce diversity quotas on staff recruitment and woke training practices.

Filmmaker turned anti-DEI crusader Robby Starbuck shared the news on his X account, and explained that McDonald’s would be removing race-based hiring quotas as part of its recruitment processes. They will also be ditching the Corporate Equality Index which forces firms to hire based on sexuality, while the DEI pledge to prioritize supplies based on diversity quotas will also be scrapped.

BIG news: @McDonalds is ending a number of woke DEI policies today. Now let me tell you what’s changing and how it happened.

3 days ago I told McDonald’s that I’d be doing a story on woke policies there. Today they’ve announced the following changes:

• Hiring: They will END… pic.twitter.com/bvFglf6pxw

— Robby Starbuck (@robbystarbuck) January 6, 2025

On social media, Starbuck said, “We’ve now changed policy at companies worth well over $2.3 Trillion dollars (combined), with many millions of employees who have better workplace environments as a result.”

He added, “Our campaigns are so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story exposing their woke policies first. Companies can see that America wants sanity back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly anymore.”

BREAKING: McDonald’s to roll back DEI practices and ‘diversity goals.’

— Leading Report (@LeadingReport) January 6, 2025

McDonald’s move to eradicate diversity echoes changes made at companies such as Tractor Supply, Harley-Davidson, Caterpillar, Toyota, and Boeing, – all of which have withdrawn from the Corporate Equality Index. Some, like John Deere, Lowe’s, and Ford, have also withdrawn sponsorship of Pride events, while others such as Molson Coors and Walmart have removed diversity quotas for suppliers.

Many on social media were full of praise for the conservative campaigner.

Others agreed with McDonald’s shift in policy.