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On Wednesday, conservative media empire Salem Media Group announced that they are bringing on a familiar face to be their chief strategy officer.

Brad Parscale, who served as Digital & Media Director for President-elect Donald Trump’s 2016 campaign, will be using his knowledge and wisdom to help develop strategy for Salem Media’s properties, including Twitchy, RedState and Townhall.

“Salem Media Group announced today the appointment of Brad Parscale as the company’s Chief Strategy Officer,” the company said in a statement. “Parscale will contribute his innovative mindset, political experience, network, and technical insight to the expanding Salem Media Group mission and digital initiatives in this new role.”

“Brad Parscale is a leading expert in digital marketing and online strategy, renowned for driving growth. As a digital architect and entrepreneur, Parscale has built and scaled companies through data-driven advertising, social media engagement, and cutting-edge technology. Parscale’s career skyrocketed during his tenure as Digital & Media Director for Donald Trump’s 2016 campaign, where his innovative use of social media and digital fundraising reshaped modern political campaigning, leading to his role as Campaign Manager for Trump’s 2020 re-election bid,” they added.

Parscale also commented on his new job, vowing to “help lead the company into a new era of innovation.”

“I’m excited to join Salem Media as Chief Strategy Officer and help lead the company into a new era of innovation. Salem’s strong foundation in Christian values and commitment to delivering quality content provides a great opportunity to expand into new distribution channels and leverage cutting-edge technology. I look forward to enhancing Salem’s ability to create engaging, values-driven content that connects with today’s audiences while exploring new tools and platforms to broaden our reach. I’m eager to join the Salem team to drive growth and ensure the company thrives as a leader in faith-based media.”

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