Hulk Hogan and WWE Announce Tag Team Deal for “Real American Beer”

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World Wrestling Entertainment (WWE) has announced a multi-year partnership with none other than the iconic Hulk Hogan for his “Real American Beer.”

The move has wrestling fans and beer enthusiasts (or do I repeat myself?) buzzing.

The Hulkster’s beer (he is a co-founder), branded as “one of the fastest-growing light beers in the U.S.,” will be showcased during broadcasts of the company’s flagship program Monday Night Raw.

“As an official partner of WWE, Real American Beer will receive ring mat corner branding during every episode of Raw which makes its highly anticipated debut tonight on Netflix,” a press release reads.

“Further, WWE will become a minority owner in the rapidly expanding company, which is now available in 20 states since its launch in June 2024.”

Why Hulk Hogan Launched Real American Beer

This strategic partnership aims to leverage WWE’s massive audience to catapult Hulk Hogan’s Real American Beer into living rooms across the globe.

Which is quite a marketing coup for the man once known as Sterling Golden. The beer just hit store shelves back in July, a move Hogan specifically said was a response to the Bud Light fiasco.

“I see this open lane right now,” Hogan said after Bud Light’s marketing ploy with Dylan Mulvaney backfired spectacularly. “This open lane is saying, ‘We’re American and America’s been waiting for this beer.’”

Mulvaney, a transgender TikTok sensation, took part in a Bud Light video back in 2023. The videos received significant pushback from the public, and consumers have voiced their displeasure by taking their hard-earned dollars elsewhere.

Will WWE help get some of that money over to Hulk Hogan’s beer company?

Let Him Tell You Something, Brother

News of the WWE partnering with Hulk Hogan and Real American Beer had ‘Hollywood’ Hogan pretty amped up. You know, like he usually is.

“Well, let me tell you something, brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” said Hogan. “I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!”

Fans though, didn’t seem to be as excited about the marketing ploy during their show. Which is odd, since WWE is constantly hawking merchandise.