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In yet another example of the corporate cluelessness that has been a hallmark of the “woke” era, insurance colossus Allstate has been engulfed by a firestorm of criticism over a tone-deaf Sugar Bowl lecture.

The annual New Orleans event – which had been postponed after the horrific New Year’s Eve killing of at least a dozen revelers by an alleged jihadist who mowed them down in a vehicle flying an ISIS flag on Bourbon Street – finally got underway on Thursday and Allstate’s President and CEO Tom Wilson kicked off controversy with his pregame message.

Wilson’s message was aired at the beginning of the telecast of the college football playoff contest between the Notre Dame Fighting Irish and Georgia Bulldogs with the corporate bigwig preaching that Americans need to overcome their “addiction to divisiveness” and must “accept people’s imperfections and differences.”

“Our prayers went to victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate working in local communities all across America to amplify the positive, increase trust, and accept people’s imperfections and differences. Together we win,” Wilson said in the 30-second video.

Not a word of outrage about the murderous actions of Shamsud-Din Jabbar – an obvious ISIS fan – but rather a scolding that suggests the company is more concerned with potential hurt feelings than a barbaric act of holiday terrorism that shocked America.

Allstate – which sponsors the game – and Wilson were slammed for their inability to read the room.

The “woke” mind virus has become embedded in the corporate culture at Allstate with Wilson’s appeal to overcoming “divisiveness” apparently not applying to his own racist DEI department and the company’s discriminatory staffing practices.

“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all forms. We stand with the families of the victims, their loved ones, and the community of New Orleans. The reference to overcoming divisiveness and negativity reflects a broader commitment to fostering trust and positivity in communities across the nation,” the company said in a statement to Fox News Digital.

Chris Donaldson
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