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Madison Avenue was well on its way to wokeness long before the fall of St. George Floyd, but the quest for equity kicked into overdrive after the convicted drug addict was welcomed into the afterlife back in 2020.

The period of time known as the summer of love proved to establish a marker with corporate America, who opened up their wallets and their advertising efforts to show that they were down with the cause, lest their industries be sacked by violent rioters like any number of American cities were.

The end result was upper level Black Lives Matter activists moved to more affluent zip codes and TV commercials appeared to become less white — when white males are shown, they are generally cast as emasculated idiots.

Such was the case in an ad for Fiverr, an Israeli multinational online marketplace for freelance services. A white male and black female are seen looking through binoculars to see how quick the company finds freelancers, the problem being that the bumbling white guy failed to remove the lens covers — the black woman is forced to come to his rescue after he asks, “Why are they working in the dark?”

“Straight white guy spotted in an ad! Oh wait, he’s a moron who could only be helped by a black woman. Yawn,” observed the popular X account End Wokeness.

There is some hope that President-elect Donald J. Trump’s second term in the White House may usher in the end of wokeness, as equity is already being shown the door in a growing number of corporations that have rediscovered their cojones.

Here’s a quick sampling of responses to the story, as seen on the social media platform X:

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