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Here’s your feel good headline of the day:
MSNBC and CNN Fight to Dig Out of a Postelection Ratings Hole
Cable news loyalists have grown a lot less loyal—to MSNBC and CNN, at least.
While viewers are flocking to Fox News in the wake of Donald Trump’s election win last month, ratings for MSNBC and CNN have tumbled. The declines are far worse than what happened the last time Trump won, in 2016.
MSNBC averaged 603,000 prime-time viewers from the day after the election through Dec. 8, down by more than half from the network’s year-to-date average through the election, according to Nielsen data. CNN was down 46%, to 401,000 viewers. Meanwhile, Fox News was up 12%, averaging about 2.7 million viewers.
This is even better than Kissinger’s old remark about the Iran-Iraq War in the 1980s: “Too bad they both can’t lose.” In the case of CNN and MSNBC, they can both lose!