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A self-described socialist fashion brand sought to capitalize on the murder of UnitedHealthcare CEO Brian Thompson with a morbid “most wanted” list.

The celebratory air surrounding the murder of a father and a husband simply because he was an executive hasn’t been tempered by backlash. In fact, nearly two weeks after Thompson was gunned down outside the Midtown Manhattan Hilton Hotel, the founder of Comrade Workwear devised a way for like-minded thinkers to readily identify other notable CEOs using playing cards.

In a series of TikTok videos, James Harr explained how he’d been prompted for the idea of a deck of “Most Wanted CEOs” and how they were going to look featuring the likes of Jeff Bezos, the Murdochs, Howard Schultz, and Elon Musk.

“This is what I’m thinking for the back of the cards,” he said showing an image like a shooting range target, “and basically, each suit is going to be, like, certain industries.”

“So clubs are going to be, like, pharmaceuticals and chemical companies. The heart is going to be, like, retail and real estate. Things that you need to survive,” explained Harr. “Diamonds are going to be for tech and finance and media and the spades are for oil and war.”

@comradeworkwearWould you buy these? CEO most wanted playing cards♬ original sound – Comrade Workwear

“Tell me if you guys dig this because I want to put them out like ASAP. So let’s get some feedback,” the socialist salesman said before revealing the deck was available for preorder.

A follower turned Harr onto the idea harkening back to a deck of cards produced by U.S. intelligence officials in 2003 to help service members identify targets in Iraq.

In a statement to Fox Business, Comrade Workwear’s cards were described by the founder as “a way to help us bond over our class position as workers and learn about the companies and their leaders that are ultimately profiting off our suffering.”

“The media wants us to condemn the violence of the assassination of a healthcare CEO, but they won’t acknowledge the daily violence that the working class suffers because of the decisions of CEOs and boards of directors,” he argued. “I’m not suggesting anyone should cause any physical harm to anyone but I do want people to know who is making their life harder, who is stealing from them, who is deciding that a couple more percentage points of profit is worth the life of your loved ones.”

Meanwhile, in reacting to news of the UHC CEO’s death, Harr referred to the murderer as a “f*cking hero” and suggested it was “good news” that Thompson had been shot dead.

“There is no amount of dead CEOs that is going to change the nature of capitalism. And no matter how awesome it is that you know, what’s happening, we do need to maintain the knowledge that this energy that we’re having…that’s not going to change anything systemically,” he added.

As for the suspect who’d been arrested at a McDonald’s in Altoona, Pennsylvania last week, Manhattan District Attorney Alvin Bragg suggested he could be extradited to New York soon. This came as former Manhattan Chief Assistant District Attorney Karen Friedman Agnifilo had been retained as counsel.

Reactions on social media outside of Harr’s echo chamber wondered if the FBI was monitoring the company or those purchasing the “Most Wanted CEOs” deck of cards.

Kevin Haggerty
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