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President-Elect Donald Trump is marking (and marketing) one of the scariest days of his presidential campaign and his life. And as expected, he’s doing it in a way only he could get away with. He’s bottling it and selling it online. Today, Trump launched, ‘Fight Fight Fight’, a new fragrance line named after the three words he shouted after dodging an assassin‘s bullet in Butler, Pennsylvania. But, does it pass the smell test?

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Read on and let’s find out.

Some Trump voters are obviously thrilled about the fight-based fragrance. They’re saying this is totally in character with who he is.

But, not everybody is excited about his latest venture. They say the idea stinks.

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Many people didn’t even know that Trump had his own fragrance line, but should anybody be surprised? Trump’s been selling cologne for a while.

Check this out.

That price tag! Of course, it’s expensive to smell like the president.

This is not confirmed, but at least one poster claims it comes with a special ingredient.

If that’s true, we bet Trump got those tears for a song (no, not YMCA) based on how much surplus his supplier had on hand.

The main question on most Trump supporters’ minds is what does ‘Fight Fight Fight’ smell like?

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Trump is not the first president to have their own cologne line, but appears to be the only one to self-launch. Others presidents with colognes named after them include President John F. Kennedy and President Barack Obama.