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If preferred pronouns are a thing, are preferred and compulsory adjectives also a thing?

“Libs of TikTok” obtained a memo that reportedly shows that Geico employees are being forced to undergo pronoun training as if that’s something one needs training in and that they are required to put their “preferred pronouns” in their email signature. However, it’s unclear when the preferred adjective training will take place and when they will be forced to put those in their email signature as well.

“I’m happy to help you today. I do want to let you know I use he/him pronouns. Let’s see about adding your new car to your policy,” the memo reads.

Firstly, it’s insane to declare one’s pronouns because people don’t tend to use them in one-on-one conversations. Secondly, what does this have to do with car insurance? Thirdly, it’s not that difficult for one to switch insurance companies and I do not think this is going to help them meet their quotas this year but I digress.

The worst part about this is that it’s reportedly compulsory and that employees don’t even get a choice in the matter. It doesn’t matter if they couldn’t care less about this crap, as they are forced to care. And in case Geico’s HR department has yet to hear, forced wokeness is so unpopular with Americans it does not tend to end well.

Undoubtedly, this will cost them customers at the expense of woke nonsense. People have likely already started canceling their policies and time will only tell if they learn from this or double down. However, we can almost be certain they will respond by calling conservative slurs and releasing a woke declaration to the trans community, which will almost certainly cost them even more customers. Subsequently, all we can do is grab some popcorn and watch it play out.