Apple’s emotional ‘family oriented’ ad earns praise from viewers:

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Tech giant Apple seems to have seen the writing on the wall and steered away from woke advertising, just in time for Christmas.

The company’s CEO posted the tear-jerking ad to X, celebrating the capabilities of the AirPods Pro 2 which boasts a Hearing Aid feature for those who need it. The feature was displayed in the ad, where a father who is hard of hearing finally gets to listen to his daughter singing on Christmas Day.

Watch:

I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter. pic.twitter.com/DsGytAUQAR

— Tim Cook (@tim_cook) November 28, 2024

It even earned praise from billionaire X owner Elon Musk.

This is cool

— Elon Musk (@elonmusk) November 29, 2024

X users were also pleased:

This is the first time in 40 years that I actually find myself celebrating something done by Apple.

Very well done here. More of this.

— GoodThings2Life (@GoodThings2Life) November 29, 2024

Thank you for not forcing DEI down consumer’s throats

— Snubbulled (@Snubbulled) November 28, 2024

This is one of the best ads of all time. As a father of a 3 and 6 years old having some hearing issues my self this is heart wrenching and warming at the same time. ♥️

— Sam Felix (@wingsuitist) November 28, 2024

Great commercial. Touching. Family oriented. Not woke!

— Paul A. Szypula (@Bubblebathgirl) November 29, 2024

I can’t tell you how much I enjoy the hearing aid feature. I make videos for seniors on how to use their iPhone and iPad and just made a video on this feature. It’s a game changer for many. I’m thankful for you and all the folks at Apple. What a company!

— Rich Bowlin (@bowlin_rich) November 28, 2024

What i like about this commercial is not the product or its function but that at the center of everything is the family. Well done Tim.

— Effetto Tesla (@EffettoTesla) November 28, 2024

A normal non woke advertisement. Thank goodness.

— Senator Babet (@senatorbabet) November 29, 2024

Family is back! Such an awesome ad!

— mountain.man85 (@Man85Mountain) November 29, 2024

Beautiful commercial. America needs more of this! It’s what our country’s foundation is built on. Strong and caring families. People who care about each other.

— Christopher Colombo (@clhwi2017) November 29, 2024