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Wokeness continues to die in corporate America Walmart has announced it’ll be the latest to ditch their DEI policies in response to a conservative campaign on social media by Robby Starbuck.

Anti-woke campaigner Robby Starbuck shared the news on his X account, listing a range of woke initiatives set to be ended by Walmart.

The Human Rights Campaign’s woke Corporate Equality Index has been scrapped from Walmart’s to-do list, while the corporation has also pledged to monitor marketplace sales to ensure inappropriate material is not targeting kids. Furthermore, it will get rid of its Racial Equity Center, which was established as a five-year project in 2020.

Supplier diversity programs will be evaluated to ensure “they do not provide preferential treatment and benefits to suppliers based on diversity”, while the controversial term Latinx will not be used in official communications going forward. Racial equity training through the Racial Equity Institute is out of the window, as is the term “DEI” itself.

“Remember, Walmart is the #1 employer in America with over 1.6 Million Employees and they have a market capitalization of nearly $800 billion,” Starbuck wrote on social media. “This won’t just have a massive effect for their employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers.”

Campaigns by Starbuck have also gotten Brands including Ford, Caterpillar, Toyota, and Harley-Davidson, among others, to reverse DEI policies.


Elon Musk was among those who congratulated Starbuck on social media.

He also received praise from subscribers on X.

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