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Following intense pressure from conservative activists and common-sense Americans, Walmart has announced it will “roll back” its Diversity, Equity, and Inclusion (DEI) policies.

Activist Robby Starbuck made the announcement on X, sharing, “Walmart is ending their woke policies. I can now exclusively tell you what’s changing and how it happened.”

Starbuck calls it “the biggest win yet for our movement to end wokeness in corporate America” and shares some of what Walmart has committed to:

• Surveys: Walmart will no longer participate in the HRC’s woke Corporate Equality Index.

• Products: Monitor the Walmart marketplace to identify and remove inappropriate sexual and / or transgender products marketed to children.

• Funding of Grants: Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids.

• Equity: We will not extend the Racial Equity Center which was established in 2020 as a special five-year initiative.

• Supplier Diversity: We will evaluate supplier diversity programs and ensure they do not provide preferential treatment and benefits to suppliers based on diversity. We don’t have quotas and won’t going forward. Financing eligibility will no longer be predicated on providing certain demographic data.

• LatinX: Walmart will no longer use the term in official communications.

• Trainings: Walmart will discontinue racial equity training through the Racial Equity Institute.

• DEI: Walmart will discontinue the use of DEI as a term while ensuring a respectful and supportive environment. Our focus is on Belonging for ALL associates and customers.

The Associated Press confirmed the changes, noting, “The giant retailer said on Monday that it will better monitor its third-party marketplace items to make sure they don’t feature sexual and transgender products aimed at minors” among the other sweeping changes.

AP reports:

The Bentonville, Arkansas-based retailer will also be reviewing grants to Pride events to make sure it is not financially supporting sexualized content that may be unsuitable for kids. For example, the company wants to makes sure a family pavilion is not next to a drag show at a Pride event, the company said.

Additionally, Walmart will no longer consider race and gender as a litmus test to improve diversity when it offers supplier contracts. The company said it didn’t have quotas and will not do so going forward. It won’t be gathering demographic data when determining financing eligibility for those grants.

Walmart also said it wouldn’t renew a racial equity center that was established through a five-year, $100 million philanthropic commitment from the company with a mandate to, according to its website, “address the root causes of gaps in outcomes experienced by Black and African American people in education, health, finance and criminal justice systems.”

Walmart’s decision is sure to make waves in corporate America as the retailer is the number one employer in America with around 1.5 million employees.