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If you missed Jaguar’s newest ad campaign (and total overhaul of the brand), welcome to the party!

Yes, that is a screenshot of an actual Jaguar ad. You know, for the car company.

You’ll notice that Jaguar’s logo is different for the first time in decades.

You’ll also notice that ad has absolutely zero cars in it, but someone (many someones, in fact) thought that this was the ad that would entice a new generation of luxury consumers to buy a very expensive new vehicle.

Let’s look at the designer of this campaign to see if we might gather clues as to why the company thought any of this was a good idea.

We’ve established over 15 DEI groups such as Pride, … Women in Engineering, and Neurodiversity Matters.

Bonus: The head of marketing was previously the VP of marketing at Bud Light, a Netflix writer, and a brand manager for far-left NBC!

Normally, it would be heretical and sacrilegious for anyone to poke fun at corporate wokeness and cheesy virtue signaling, but this is 2024 and the energy has shifted.

Enter Aldi UK’s account:

To be fair, the British branch of the German company is playing it safe. You get arrested if your memes are too funny in the UK and Germany these days!

But the fact that accounts like theirs are commenting at all show how wokeness is DYING.

To be fair to Jaguar, they have teased a bit of their new car that will be unveiled in Miami next month.

Check it out:

They really nailed the “gay cyberpunk” corner of the market! 😂

I’ll leave this 2012 Jaguar ad here as a palette cleanser:

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