Jen Rubin: "Republicans want to kill your kids, it's actually

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If you’re a Democratic strategist and you want to know what your messaging should sound like in the future, I suggest you listen up.

The Washington Post’s Jen Rubin has some advice for how to get normal everyday people to understand the evil Republicans: Tell them that Republicans want to kill your kids.

That’s not a joke. Take a listen.

You can’t talk broad themes, you have to boil it down to nuts and bolts, and you have to be pithy.

What do I mean by pithy? How about this: Republicans want to kill your kids. It’s actually true. If you’re going to oppose vaccinations, if you’re going to stop breakthrough medical research, if you’re going to allow minors and all sorts of people to get semi-automatic weapons, which they use to shoot up schools, well then you are responsible for kids’ health and death, unfortunately.

It has to be that simple and that direct, and it has to be over and over and over again.