Apple is rolling back production of its expensive computer goggles because

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Anyone remember Apple’s “Vision Pro”?

We took it for a spin earlier this year and the results were, to put it mildly, not great:

Perhaps because our review was so devastating, Apple looked to be rolling back its ambitious plans for the device:

And as the year comes to a close, the Vision Pro’s prospects … do not look any better:

Apple has made a quiet, tactical retreat from augmented and virtual reality, scaling back production of its $3,500 Vision Pro headset.

One employee at Chinese manufacturer Luxshare – which is under contract to perform the final assembly for Vision Pro – revealed that the tech giant informed them that manufacturing of the product may need to ‘wind down’ by November’s end.

Luxshare, according to this source, has already cut assembly rates in half: putting together about 1,000 Vision Pro units/day, down from a high of 2,000 units/day.

Apple with all its Vision Pros right now:

As we noted in our own review, the Vision Pro is very expensive, bulky, heavy, awkward to use, minimally supported, and overall just a crummy experience for a lot of money.

Apple CEO Tim Cook, however, is putting on a brave face:

‘Right now, it’s an early-adopter product,’ Cook said late last month, in a sprawling interview.

‘People who want to have tomorrow’s technology today – that’s who it’s for. Fortunately, there’s enough people who are in that camp that it’s exciting.’

Yes, I suppose there are more than a few people willing to drop 3.5 Gs to put on some SCUBA goggles and watch Apple TV.