Cruz vs. Allred: Most Expensive Senate Race In American History

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The Texas U.S. Senate seat contest between incumbent U.S. Sen. Ted Cruz and Democratic challenger Colin Allred has officially become the most expensive Senate race in American history.

As of mid-October, Cruz and Allred have raised a combined total of $165 million, far exceeding the previous record of $125 million set during the 2018 race between Cruz and Beto O’Rourke.

One catalyst for the high campaign costs is Texas’ large media market.

In particular, the high demand for advertising slots, particularly during prime-time events like Dallas Cowboys games, has led to eye-popping ad rates. One 30-second advertisement spot during a recent Cowboys game reportedly cost Cruz’s campaign $171,000, according to the Houston Chronicle.

However, according to the Federal Election Commission’s records, as of October 31, Allred led overall in total dollars raised at $76 million compared to Cruz’s $75 million. […]

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