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Legendary NFL head coach Bill Belichick will not be on the NFL sidelines this coming season. His 24-year run with the New England Patriots came to an end following the 2023 campaign.

This doesn’t mean that the 72-year-old six-time Super Bowl champion won’t be heavily involved in football. However, it’s going to come under the guise of the media at least for this season. That will included being a regular guest on ESPN’s “Manningcast” broadcast during “Monday Night Football.”

Apparently, Belichick has also decided to join the 21st century and the social media world. This is not a drill. It’s actually happening. Multiple Internet sleuths pointed out on Wednesday that Belichick has joined Instagram.

Belichick confirmed it with his first post on IG. And it’s absolutely freaking glorious.

Oh. My. God.

Belichick making fun of himself is pretty much the best thing we’ve seen heading into the 2024 NFL season.

It was roughly a decade ago that Belichick’s unwillingness to join social media became the butt of all the jokes around the NFL. It was the joke that kept on giving.

Related: Bill Belichick’s Ex Linda Holliday, 61, Is Living In His Mansion While He Dates 23 Year-Old Jordan Hudson

Bill Belichick Joins Instagram, Heads To 21st Century

Bill Belichick
Bob Breidenbach / USA TODAY NETWORK

Despite his brilliant track record as a coach for the Patriots, Belichick has pretty much been viewed as a stick in the mud. His serious personality coupled with a terse attitude to the media added to this.

Now that Belichick is part of said media (kinda), another type of personality is coming out. An ability to pick fun at himself is obviously part of that.

All of this comes after an offseason in which Belichick was in the tabloids for dating 24-year-old former cheerleader Jordon Hudson.

Love him or hate him, Belichick is living his best of lives.