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So while Jaguar is doubling down, Bud Light may or may not have learned its lesson and has released its newest, anti-woke commercial.

Eh. I give it a B for effort because it was unclear whether or not they were trying to play both sides but at least they were trying.

I like this one better.

It’s unclear if Bud Light will make a comeback worthy of redefining itself back to its old glory but brands should take note of what not to do when it comes to embracing wokeness, which Jaguar did not. So while Bud Light attempts to regain consumer support, Jaguar is doubling down.

It’s unclear how the company can pivot into woke darkness this late in the game, as it’s proven to be disastrous time and time again.

Bud Light’s shares increased by 14 percent over the last year. So the saying checks out, “When you go woke, you go broke.” However, Jaguar would like to learn the hard way and decided to put DEI over profit, which does not sound like the best business move.



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