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The National Basketball Association’s ratings are already way down this season with the league no longer having the allure that it once did which is a major problem according to aging superstar LeBron James.

According to Sports Media Watch, NBA ratings are down across multiple platforms by 19 percent from last year, coming off the NBA Cup, a gimmicky in-season tournament, and heading into the league’s marquee Christmas Day games.

The stinko ratings showing an ongoing loss of interest in a product that isn’t what it used to be – and is saturated with “woke” politics – have King James pushing the panic button and offering his expert opinion on what the problem could be.

“We gotta do something,” James said this week. “Obviously the last couple years have not been a great All-Star Game … It’s not just the All-Star Game, it’s our game in general.”

“There’s a lot of f**king 3’s being shot. So it’s a bigger conversation than just the All-Star Game,” he said, lamenting the proliferation of low percentage three-point shots by players looking for the viral ESPN moment.

Unfortunately for the Los Angeles Lakers forward, his examination of the NBA’s troubles didn’t include a glance into the mirror.

Since the surly James became the league’s public face and began to regularly offer up his inane takes on race, politics and society, the NBA has been bleeding out popularity as fans tune out.

X users had some thoughts on the league’s dwindling appeal.

The poor quality of play, the league’s accommodation of loafing players who no longer suit up full time, and the inability of two of its top coaches – San Antonio’s Greg Popovich and Golden State’s Steve Kerr – to keep their hatred of President-elect Donald J. Trump to themselves are also factors.

Today’s NBA is a far cry from the league that was built by Larry Bird, Magic Johnson, and Micheal Jordan, one which drew massive television ratings and packed arenas back in the day when its slogan was “Fan-tastic” which it truly was.

“I was not part of the committee. It’s different, but I don’t know. We’ll see. We’ll see when we get there. It’s different. Obviously, any time you make some type of change, there’s gonna be some [blowback]. I don’t know. I have my ideas of what could possibly work, but I’m not gonna do that. We gotta do something,” James said, bemoaning the loss of interest in the NBA.

Chris Donaldson
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