Not to be outdone by Jaguar, Ferrari doubled down on its commitment to

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Remember how Jaguar decided it didn’t want to be a company anymore?

Well, Ferrari doesn’t want to be a company anymore either!

Translation: “We are gay, racist commies who hate making money.”

Seriously, it’s the Year of Our Lord 2024 and a luxury sports car brand is doubling down on the DEI nonsense from 2020?

From their press release:

Internally, the company offers training programmes on D&I to create an environment based on mutual respect. Workshops and campaigns focus on unconscious biases and are designed to educate on inclusive language and behaviour.

They’re indoctrinating their employees with wokespeak so they don’t commit thoughtcrimes!

Read the room, Ferrari! We’re done with that junk.

When you think “Ferrari,” you think “power,” “red,” “stallion.”

You think of the earth shaking beneath you as your chariot roars. You drive a Ferrari because you want to be seen. You want to be envied. You want to be a god among men.

Does this convey that to the rich, middle-aged bank managers who buy your product??

Goodness! If you wanted to virtue signal, you could at least be funny about it.

Because everyone thinks of red when they think Ferrari, imagine an ad campaign where you remind customers that diversity should be appreciated by showing off all the different colors they could get their new car in.

It might still be a little cringeworthy, but it’d be clever, and more importantly, it’d get that hedge-fund manager from Atlanta to buy the blue sports car he’s always wanted.

Instead, we get lame and gay.