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None of the top 10 areas voters are concerned about heading into the midterm elections are on the list of top five that the “legacy media” care about, further dividing the press and their consumers.
In its latest review of the most pressing concerns voters are focused on versus those the media are giving full-time coverage to, Rasmussen Reports found that there is little overlap.
In a survey update of a similar poll done midsummer, the outfit said voters are most concerned about crime, gas prices, inflation, and election integrity.
But in its review of news coverage, the top areas the media care about are climate change, the fallout of the Jan. 6 Capitol riots, and the war in Ukraine.
While Rasmussen typically runs the comparison without much comment, the polling company this week took a shot at the difference between what the media want voters to care about and what voters actually care about.
In a tweet about its September survey, Rasmussen said, “New updated Top Voter Midterm Issues vs Top Media Issues: ‘RoeVember?’ Ukraine ‘Winning?’ FBI raids? Trump Indictment? Liz Cheney’s Fall Revenge Tour? Nope.”
Here is how it ranked the concerns of voters:
- Energy policy, 87% concerned.
- Violent crime, 86%.
- High gas prices, 86%.
- Inflation, 85%.
- Economy, 84%.
- Election integrity, 80%.
- Schools, 76%.
- Election cheating, 75%.
- Illegal immigration, 73%.
- Abortion rights, 70%.
By comparison, it said the media are most concerned about these five issues:
- Climate change, 62% concerned.
- Ukraine war, 60%.
- Capitol riot investigation, 57%.
- COVID-19, 57%.
- LGBTQ issues, 42%.
In a related survey it put out today, Rasmussen found the trend continues. While the media have been playing up President Joe Biden’s claim that gas prices are affordable as they return from their recent historic high, most voters believe they will end up paying more.
Some 61% of voters said they are paying more than they were six months ago, essentially ignoring the White House message. And 62% said they expect to be paying even more in six months.