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Florida’s First Lady Casey DeSantis has launched a new initiaive to bring women on board to husband Governor Ron DeSantis’ re-election campaign; she’s calling it “Mamas for DeSantis.”

“Mamas for DeSantis will work to support Gov. Ron DeSantis’ reelection campaign as a movement for Florida moms, grandmas, abuelas, nanas, and more to get involved in the re-election campaign,” according to a press release. “With the goal of signing up a million mamas across the state of Florida, this initiative will be the largest movement of parents in Florida history.”

“I am proud to have Casey by my side, and I am grateful for the example she sets for our three children. And now, I am excited to work alongside her,” Florida Gov. Ron DeSantis said. “We are working every day to make Florida the most pro-parent state in the nation, and Mamas for DeSantis gives a voice to mothers across the state.”

According to Newsmax, “The first lady’s effort will use paid media, direct mail, digital advertising, and engagement events across the state.”

“We need more moms and dads standing up for their kids and their communities,” Casey DeSantis tweeted Monday. “I’m excited to see so much energy around the @RonDeSantisFL education agenda. I look forward to these leaders adding their voices to our students-first agenda.”