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On Thursday, The Food and Drug Administration officially ordered all Juul electronic cigarettes to be removed from the United States market, the Associated Press reported.
“Today’s action is further progress on the F.D.A.’s commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards,” Dr. Robert M. Califf, FDA commissioner, said in a press release Thursday.
“The agency has dedicated significant resources to review products from the companies that account for most of the U.S. market,” he added. “We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping.”
On Wednesday, The Wall Street Journal reported that the FDA was poised to ban Juul.
“The marketing denial order would follow a nearly two-year review of data presented by the vaping company, which sought authorization for its tobacco- and menthol-flavored products to stay on the U.S. market,” the outlet reported.
Juul — which markets itself as an alternative to cigarettes for adult smokers — sells nicotine capsules smoked through a small device. Sales surged nearly 800% between 2017 and 2018, causing Juul to gain a 68% market share in the e-cigarette category.
Ben Zeisloft contributed to this report.
This is a breaking news story; please check back for updates.