Zucker is out, there’s a new boss at CNN, and they are making all sorts of radical changes so that the average American might take them seriously again.
And even with all of these efforts, CNN is still losing. Bigly.
According to the latest Nielsen ratings, CNN just had its worse performance among the most coveted 25-54 age range since the year 2000.
From Fox News:
CNN had its smallest audience in 22 years on Friday among the demographic most coveted by advertisers as the network continued its ongoing struggle to attract viewers.
CNN averaged only 56,000 viewers between ages 25-54 on June 17. The last time CNN had a smaller turnout among the critical category was July 10, 2000.
Friday was also CNN’s smallest weekday audience among total viewers since June 2014, as the network settled for only 283,000 average viewers. By comparison, Fox News averaged 1.4 million total viewers and 209,000 in the key demo. It was Fox News’ largest advantage over CNN since August 6, 2015
What in the world is going on over at CNN?
56,000 viewers is only, like, 5.6 higher than the number of subscribers to CNN+. It’s such a tiny number.
The dismal turnout capped a miserable three-day stretch for CNN, as the Warner Bros. Discovery network averaged only 88,000 demo viewers June 15-17 for its worst three-weekday performance since June 2014.
Things weren’t much better for CNN on Sunday when “Reliable Sources” with left-wing host Brian Stelter averaged only 421,000 total viewers and a mere 56,000 among the demo. It was the smallest audience for “Reliable Sources” since December 27, 2015, among total viewers and the smallest since Dec. 29, 2013, among the demo.
Huh, so a show called “Reliable Sources” and hosted by a literal potato is having a tough time reaching the youngsters?
I never would have guessed it.
Reruns of “Family Matters, “Roseanne, “The Office,” “Shark Tank” and “Family Guy” all outdrew Stelter’s program among the 25-54 demo, as did children’s programming such as “Peppa Pig” and “Spongebob SquarePants.” Over 5,000 cable telecasts topped “Reliable Sources” in the demo last week.
Brian Stelter is losing to Steve Urkel!
Maybe the network can be saved when Chris Wallace has his own show.
It totally worked for CNN+!
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