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Oh, Disney —things were going so well for you.

In the wake of the latest underperforming Disney movie Lightyear, and the House of Mouse’s mishandling of popular franchises like Star Wars, Disney stock has fallen off a table —down 50% in just over a year. It’s also under $100 for the first time since COVID hit. Yikes.

From RedState…

As RedState previously reported, the new “Lightyear” film has bombed in no small part thanks to the addition of a lesbian kiss. It was only made worse when the film’s lead voice actor, Chris Evans, called those who were critical of it “idiots.”

According to Bounding Into Comics, the new Ms. Marvel show on Disney+ has been released with the lowest viewership numbers the streaming service has seen yet. A total of 775,000 households tuned in to watch the new Marvel outing in its first five days, but that’s dangerously low compared to other shows such as Moon Knight (1.8 million), Hawkeye (1.5 million), Loki (2.5 million), and WandaVision (1.6 million).

This isn’t to mention the flops that were the live-action “Mulan” and “Eternals” movies, the former of which was greeted with mass controversy since it literally thanks the organization tied to a concentration camp for Uyghur Muslims. Fan reactions to Kenobi have been mixed, but many (including yours truly) consider it to be a massive insult to the fans.

Read the full report over at RedState: