As Twitchy reported, the January 6 select committee’s time in the spotlight was kind of a bomb. The hearing, held in prime time on all three broadcast networks, brought in millions fewer viewers than those who watch the evening news every night. The subsequent hearings have been held during the daytime and do have their avid followers on social media, such as the Washinton Post’s Jen Rubin, who called them “terrifying,” “horrifying,” and “stunning.” But the masses just aren’t tuning in.
The Associated Press says how many are watching the hearings isn’t the question. Instead, it’s the “slicing and dicing” of clips that are then shared on social media that contain the “breakout moments.”
How many people are watching the Jan. 6 hearings? That’s not quite the best question to ask, writes @dbauder. Instead, it’s the slicing and dicing of clips that matter — and what gets shared. Here are some breakout moments. https://t.co/3Fj8ltVUh7
— The Associated Press (@AP) June 20, 2022
The AP reports:
Memorable moments from each hearing are sliced for quick consumption on countless news programs, comedy shows and online, to the point where some have been seen more times later than when they were live.
In many respects, it’s the first congressional hearing in memory that seems specifically designed with modern media needs in mind, said Jeff Jarvis, a City University of New York journalism professor and frequent blogger on the media.
“That has already worked,” he said.
Ah yes, the far-left Jeff Jarvis whose credentials as a journalism professor we keep questioning.
A congressional hearing should not have “breakout characters” and a production team.
— Steph (@sjsovercovid) June 20, 2022
It’s not a hearing at all. There’s no offer been made for other sides rebuttal or opinions and it’s basically a theatrical production including Hollywood producers for the shock effect. In other word a joke.
— John Smith (@Jmsmith3314) June 20, 2022
Zero, it’s a waste of time and tax payer money.
— Tricia Lynn 🇺🇸 (@tricialynn75) June 20, 2022
I’m old enough to remember when AP was a news service
— Two Abigail Consulting (@TwoAbigail) June 20, 2022
— ⚔️Austere News ⚔️ (@commanderdata85) June 20, 2022
— ALPHA (@MrsGamer12) June 20, 2022
It is the question to ask. Otherwise you’re not reaching new people.
— Zaggs (@Zaggs) June 20, 2022
— IHazABeard (@haz_beard) June 20, 2022
— Jacki Vinson (@jackivinson) June 20, 2022
This is damage control. The clips are being shared by the people who already cared (mostly blue-checks on Twitter) and aren’t persuading new people to care. This is so silly. The hearings are not having an impact. https://t.co/DvyBGeSJRf
— Erick Erickson (@EWErickson) June 20, 2022
Haha, keep lowering the bar.
— Joshua Heard (@joshuatheard) June 20, 2022
So it’s the “slicing and dicing” of clips that matters? Is that why they hired a TV producer to put together their hearing?
Jan. 6 Commission primetime hearing was a ratings ‘BOMB’ for CBS, NBC, ABC https://t.co/25cTv46rWo
— Twitchy Team (@TwitchyTeam) June 10, 2022