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Tim Cook and Mark Zuckerberg don’t seem to be on the best terms. Highlighting this was a Facebook post Zuckerberg made on Thursday.
The post Zuckerberg made was in celebration of McDonald’s Joining Meta’s Workplace. Zuckerberg shared a picture of himself on a computer, that appears to be a MacBook but the Apple logo has been edited off of the image, surrounded by a bunch of McDonald’s food.
He captioned it with, “Celebrating McDonald’s joining Workplace with a 20-piece McNuggets, Quarter Pounder, and fries. I’m lovin’ it.”
Last year the pair took public shots at each other over online privacy concerns. Cook and Apple are against using users’ personal information to sell ads. Apple has made updates to its software for privacy and mandated that companies comply with restrictions on data collection to be listed on the Apple App Store.
During an event at the international conference on computers, data, and privacy protection, Cook called out social media platforms for enabling, conspiracy theories, hate speech, and political misinformation.
Tim Cook said, “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve our praise, it deserves reform.”
At the time cook didn’t name Facebook outright but the inference was understood.
Mark Zuckerberg responded, “We increasingly see Apple as one of our biggest competitors. We are also seeing Apple’s business depend more and more on gaining share in services against us and other developers. Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps works, which they regularly do to preference their own. Apple may say that they are doing this to help people, but the moves clearly track their competitive interests.”
These comments were made before Apple made updates to its privacy policies, which ended up hurting Facebook and the way that it collected data for ads as well as other apps.
This is just one example of many where you can see the division between the two companies.